Despite the decimation of Polish Jewry after the Holocaust and its further reduction during the anti-Zionist campaigns of the late 1960s, a niche market for kosher and Jewish-style vodka has emerged and expanded in Poland since the late 1980s. Brands such as Cymes, Rachela and Jankiel capitalize on Poland's complex attitudes towards Jews and Jewishness, which are rooted in late 19th century socio-economic relationships. Responding out of curiosity and disgust to some of the caricatures depicted on Jewish-style vodka labels, Andrew Ingall conceived a performance in Cracow that attempted to stimulate critical reflection on the stereotyping and marketing of Jewish culture. Ingall offered tastings of Polish vodka, including a fictitious product called Zydek (translated approximately as 'Jewboy'), and solicited participants to respond to questionnaires about the liquor samples. Ingall staged two performances, each of which used various strategies and questions. One prevailing attitude towards Jewish-style vodka is that it is a premium alcohol of unusual quality, so pure that it leaves no hangover. Although he acknowledges inherent problems with the project as an educational intervention, Ingall views his experience in Cracow as an opportunity to engage tourists and Polish residents in a dialogue about ethnic misrepresentation.
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